Easy Rider and Chopperguy

Thoughts on Easy Rider, biker cinema, and riding and working on a vintage chopper.

Wednesday, September 27, 2006

 

Why Did Harley "Sell Out"?

Because they could.
Fashion embodies a state of mind, a culture. But it is not that culture. An example of this can be seen in Harley Davidson driving lawyers in their 40s. Harley Davidson meant something because of what it was, and that became a shtick that was re-marketed to people that needed not an alternate form of transportation, but instead what Harley Davidson had come to “mean.” The bottom line here: we live in a culture where appearances count for a lot more than reality.
From JIVE Magazine.

The article is a good read, but that's the only bit about motorcycles.

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